Wednesday, 28 April 2010

Evaluation

I think overall, the products turned out fantastic. They looked really professional and Martin Tucker and Emma Kelly loved and hope to use them for future marketing. I think the quality would be better if they printed professionally on proper card like the booklets used now are.


My skills for photo shop have definitely been tested and have improved majorly. Also we had to figure out new strategies when problems occurred with text or images.


I worked really well on this project, as it was more challenging than the first one. This was because it was more demanding than the first one as we had a client to work to this time.


You have to be more organized for a client and you have to make what they want instead of making your own product and design.


Both of our products looked really professional and different to what they have designed. He said he likes the designs of both our products. I think the images were really good and I liked the design of the pictures inside with a border and shadow round them. Also I like the design of the bookmarks in the circular picture idea as though you look through a hole and see the image on the other side. There were a few weaknesses on the bookmarks such as pictures chosen and some minor spelling mistakes but these can all be improved. There were a few problems that occurred such as finding images but we found our why round them.


I will use this experience in the future as we have future projects that we need to work with clients or careers maybe in the future. I will also use this experience in the order to make my skills look better in my portfolio if I choose to apply for university. I have gained many skills in this project.They are all transferable skills that could be used or will be used in any ones career or lifetime nowadays. Here they are:

  • layout
  • Page design
  • Text
  • Photo imaging
  • Photoshop
Here are a list of careers that these skills could be used in:
  • Website designs
  • advertising
  • magazines
  • desktop puublishing
These skills I think I might use in any of the careers I have hopefully.


Martin Tucker and Emma Kelly are the clients we are working with.


Quotes / Audience feedback:

Martin Tucker:Bookmarks - ' These are useful.' 'These could be used at marketing events.'

Booklets - 'Change the pictures of the classrooms maybe to the one of your media room: show inside of classroom.

Emma Kelly: ' They will appeal to older students. We do bookmarks at the moment that are aimed at 14-16 year olds.

'Generally when doing text, don't separate a word on to two lines.'

Harvey: He said he thinks they are generally good and interesting. There are a few things he would like us to change. Here they are: The picture in booklet of the view is a bit dark so could do with lightning up a bit. The picture for nice environment could be changed because the door is in the way. I need to fix the little spelling/grammar mistakes.

Dylan: I really like the idea of using the circles to create interest as well as using questions to engage the audience. I also think the simple design works well. You have a unique idea and I think it works for the brief.

Sam: The bookmarks are really good but could redo the photo of the classroom without the door in it. Otherwise really good.

Shay: I really like the idea of the bookmarks - I haven't seen other colleges do this, and it's great because bookmarks are something that people - especially students - will reuse. I also like that the circles on the bookmarks reflect the round windows in the architecture of the building. The images are really effective, I really like the product and think you fulfilled the brief really well!

Ben: I like your overall design of both products. The clean-cut design and layout of each is very well executed. The imagery used is very professional and I am amazed by some of the images taken/used. I also like how you have been able to replicate the same design onto many different templates (regarding your bookmarks).

I also like your design of the booklet. It is very well laid out and planned out. I cannot criticise from what I have seen. I can only recommend you take this product further.

Jack: I feel that you have worked very effectively in this commission project. I am sure Martin Tucker liked your products and will use them to market the college. In my opinion, the product looks very professional and I cannot see any element that needs criticism. I really like the simplicity of both products, but I am also impressed with how you managed to keep it stylish and appealing. You also managed to keep the same theme as the products that the college currently uses but you also managed to make it very original. Overall, it's a brilliant piece of creativity!


We also tested out our products on our target audience which is school students aged 14 - 16. We did some questionnaires on Mounts Bay students that had a taster day in this college for media. We laid out the bookmarks and booklets on the table so that they could see them so that they could answer the questionnaire. They gave us lots of great critism such as ' We probaly wouldn't use these bookmarks as we don't read. If we do decide to read then we read magazines or newspapers.' The questionnaires are in the envelope if you wish to have a look.


I think we received great feedback about our products and some helpful suggestions about what to improve on.





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