Evaluation

I think overall, the products turned out fantastic. They looked really professional and Martin Tucker and Emma Kelly loved and hope to use them for future marketing. I think the quality would be better if they printed professionally on proper card like the booklets used now are.

My skills for photo shop have definitely been tested and have improved majorly. Also we had to figure out new strategies when problems occurred with text or images.

I worked really well on this project, as it was more challenging than the first one. This was because it was more demanding than the first one as we had a client to work to this time.

You have to be more organized for a client and you have to make what they want instead of making your own product and design.

Both of our products looked really professional and different to what they have designed. He said he likes the designs of both our products. I think the images were really good and I liked the design of the pictures inside with a border and shadow round them. Also I like the design of the bookmarks in the circular picture idea as though you look through a hole and see the image on the other side. There were a few weaknesses on the bookmarks such as pictures chosen and some minor spelling mistakes but these can all be improved. There were a few problems that occurred such as finding images but we found our why round them.

I will use this experience in the future as we have future projects that we need to work with clients or careers maybe in the future. I will also use this experience in the order to make my skills look better in my portfolio if I choose to apply for university. I have gained many skills in this project.They are all transferable skills that could be used or will be used in any ones career or lifetime nowadays. Here they are:

• layout
• Page design
• Text
• Photo imaging
• Photoshop

Here are a list of careers that these skills could be used in:

• Website designs
• advertising
• magazines
• desktop puublishing

These skills I think I might use in any of the careers I have hopefully.

Martin Tucker and Emma Kelly are the clients we are working with.

Quotes / Audience feedback:

Martin Tucker:Bookmarks - ' These are useful.' 'These could be used at marketing events.'

Booklets - 'Change the pictures of the classrooms maybe to the one of your media room: show inside of classroom.

Emma Kelly: ' They will appeal to older students. We do bookmarks at the moment that are aimed at 14-16 year olds.

'Generally when doing text, don't separate a word on to two lines.'

Harvey: He said he thinks they are generally good and interesting. There are a few things he would like us to change. Here they are: The picture in booklet of the view is a bit dark so could do with lightning up a bit. The picture for nice environment could be changed because the door is in the way. I need to fix the little spelling/grammar mistakes.

Dylan: I really like the idea of using the circles to create interest as well as using questions to engage the audience. I also think the simple design works well. You have a unique idea and I think it works for the brief.

Sam: The bookmarks are really good but could redo the photo of the classroom without the door in it. Otherwise really good.

Shay: I really like the idea of the bookmarks - I haven't seen other colleges do this, and it's great because bookmarks are something that people - especially students - will reuse. I also like that the circles on the bookmarks reflect the round windows in the architecture of the building. The images are really effective, I really like the product and think you fulfilled the brief really well!

Ben: I like your overall design of both products. The clean-cut design and layout of each is very well executed. The imagery used is very professional and I am amazed by some of the images taken/used. I also like how you have been able to replicate the same design onto many different templates (regarding your bookmarks).

I also like your design of the booklet. It is very well laid out and planned out. I cannot criticise from what I have seen. I can only recommend you take this product further.

Jack: I feel that you have worked very effectively in this commission project. I am sure Martin Tucker liked your products and will use them to market the college. In my opinion, the product looks very professional and I cannot see any element that needs criticism. I really like the simplicity of both products, but I am also impressed with how you managed to keep it stylish and appealing. You also managed to keep the same theme as the products that the college currently uses but you also managed to make it very original. Overall, it's a brilliant piece of creativity!

We also tested out our products on our target audience which is school students aged 14 - 16. We did some questionnaires on Mounts Bay students that had a taster day in this college for media. We laid out the bookmarks and booklets on the table so that they could see them so that they could answer the questionnaire. They gave us lots of great critism such as ' We probaly wouldn't use these bookmarks as we don't read. If we do decide to read then we read magazines or newspapers.' The questionnaires are in the envelope if you wish to have a look.

I think we received great feedback about our products and some helpful suggestions about what to improve on.

Practice of presenting our products to harvey

Today we did a run through with Harvey about presenting our products. He came up with a few questions that Martin Tucker (our client) could ask. These were the following:
* How did you come up with the designs of the bookmarks?
* What would you change if you were to do it again?
* How does your product fulfill the commission?
He also did an impression of Emma kelly about if he wanted to use our products then what would be the cost and what our intellectual property rights were.

Secondary Research

We have looked at different types of products that could help us designing ours. Here are a couple of designs :











Here are a couple of designs for booklets that helped us:













These booklets gave us designs for the picture stamps, pattern design and colours.

Polarization - Photography

In the last two weeks in Creative Media Photography we have been learning about polarization. Polarization is a technique used by a special filter with crystalised slats to either take away relfections or enhance them. Also certain filters can be used to darken shadows and the sky to make other sections of the photo look enhanced. We learnt this last week.

This week we learnt how to bring out all the colours in a transparent object. We did this by having an old fashioned projecter then put a peice of difusior film on top then you put the polarization filter on top. You also have a polarization filter on the camera. Once you turn the focus and the filter you can increase or change slightly the patterns the colours are in.

The picture on the right is using the

Filter.

Technology / Techniques used in this project

In this project i have used many techniques, here are a list of them:

• On the text i have used effects such as Drop shadow, Bevel and Emboss, Stroke and shadow. These are the main ones on text.
• I have used the Elliptical marquee tool to cut out pictures in a circle to use in my bookmark.
• Also lots of creative text.
• I edited the pictures to improve the colour and tone of the picture.
  
• For the pictures in the booklet I put them onto a white background then flattened the image and used the Rectangular marquee tool to cut them out and stick them on the booklet design.
  
• I used a drop shadow and stroke to give the picture the effect of being printed out of a Polaroid camera.
• I used a tool on the Mac keyboard to cut out a section of the map I wanted.

These are the only pieces of technology I have used:
Digital camera
Digital SLR camera
USB lead (to download the pictures on to computers.)
Apple Mac computer
Windows computer
Printer
USB memory stick
Scanner

Copyright issues

There are certain issues when it comes to copyright as it is quite a tricky subject. You are aloud to use peoples objects as long as you don't try and make prophets from your product. Also if big companies have bought into all their products you cannot use a clip for more then a couple of seconds otherwise it is illegal. Also if you are portraying a bad message about that company than it is illegal to use any of their products to do that.

Also we learnt about intellectual property rights. This is when someone makes a product or uses somebody Else's work, the client (which is either you or someone else) has to either buy it straight out which means the person who made the product gets one large amount of money at once or pay gradually which means person who made the product gets a percentage each time that product sells.

I learnt how to use these rules in my Project which is all graphic design work. I learnt that to use the college logo we have to make it a certain size and that I'm not allowed to use other peoples pictures unless I asked them or bought it, but I took all the pictures I used myself.

Bibliography

http://www.saxoprint.co.uk/ - This is where we found out our budget for printing costs


Falmouth University - This is where we found our examples of the bookmarks. This was because Falmouth Uni was holding the UCAS convention this year.


Penwith College - This is where we got booklets, leaflets and other objects to give us some design ideas.

Penwith Campus - We took photos of the campus and the area.

http://www.cornish-pirates.com/sponsorship/website_advertising.htm
http://www.nixondesign.com/contact
These two websites helped us with our budgeting as we were allowed to contact them about it.