College Radio Adverts - Target Audience

Advert 1:

1. Who are the target audience?

I think they are trying to target everyone but i personally think they are hitting the more mature students rather than younger people.

2. How have the adverts been tailored to the target audience( style of music, pace, voice, etc)

The style of music really don't fit in with the advert, it just sounds to enthusiastic for her voice. Also the music is to fast paced for the voice. Also she needs to try and sell it more as it just sounds like a pirate fm advert rather than trying to make people come here.

3. Do they show a good understanding of the colleges target audience?

Not really as they don't understand the young persons point of view of the music.

Advert 2:

1. Who are the target audience?

I think they are actually attracting everyone. They are doing this really well as it suits everyone and all needs.

2. How have the adverts been tailored to the target audience( style of music, pace, voice, etc)

His voice is quite quick but not too fast too not catch information. The style of the music is slow then builds up. The pace of the music and the voice work really well together.

3. Do they show a good understanding of the colleges target audience?

Yes they know exactly what they want.

Advert 3

1. Who are the target audience?

I think they have tried to hit everyone and they are sort of doing this but mainly hitting the parents of the students.

2. How have the adverts been tailored to the target audience( style of music, pace, voice, etc)

They have tried to make the music sound appeal to young people but they haven't done really well. His voice sounds quite good and suits the target audience of everybody. The pace of the music and voice sounds out of sync with each other.

3. Do they show a good understanding of the colleges target audience?

Not really as this tune doesn't appeal to the age range of 16 - 19 year olds.

Pitch

We have three ideas to promote the college. Our first idea is a video promoting the new style of the college. the main aspect of the video is to introduce the option of students coming from abroad to study here. We will try to show that they can study a language or any course that they would like to study and that they will get lots of support and help doing that. Also like to emphasise new build and views round penzance to make more students choose penwith rather than truro or any other grade 1 college. We will have interviews from normal students and staff and some from students who are having language support and help. We would include quick interviews, images and other clips with a catchy up beat song in the background to make people to remember the penwith video and to make our college stand out to people making choices about what college to go to. We will end with a catchy sentence while the 3-D video is playing.

We would also like to make a 4 page booklet containing just pictures and comments of students and build and courses. this would be a product used just to engage future students to come here if they like what they see, then they can read some of our course books. We would have the background of the booklet pages in the style of penwith college.

Internet advert: We would like to utilize people's curiosity to make a little advertisement for our college. It looks like a peice of paper full of different questions and it would be connected with our college style, and these questions all around a circle. in the middle of the circle, it has a small word, when people try to look at it it would say penwith college. we would start the advert with a far view of the college with the aspect of people wondering what it is and what it offers like looking through a small hole.

I think here I was a Teamworker and Self manager as we did the pitch together and I had to work out what I was going to say.

Outline of Brief / minutes (Martin Tucker, Jean Mooney) - Primary research

1. Who is your client? Our client is martin tucker. He is the director of the Penwith campus.

2. Outline the brief? Our brief is to make marketing materials to promote our new campus at Penwith college. The idea is to show our success at the college and the student’s experience.

3. What deadlines have you been asked to work to? We have to work to our scheme of work and Martin Tucker’s deadline. We have to finish everything by the Easter holidays. Also we will pitch our ideas to martin on January 29th.

4. What company are you working for? We will be working for Penwith college. We will be promoting the new build and new start at Penwith college.

5. What messages would they like you to convey about their company / product? They would like us to convey these things: *Design *Student Focused College *New Specialised Facilities and that it will be the best college in southwest.

6. What is the unique selling point of the company (USP)? The top selling point of the company is the student’s enjoyment and top quality facilities and excellent results.

7. What mediums would they like productions to be created in? They wo
uld like any type of medium or mediums. Martin said he would like for us to put ourselves in the minds of who is thinking about coming here and think what they would like.

8. What is the budget for the commission? There is no limited budget we just take our price to martin tucker and see what he thinks.

9. What are the Client’s principal goal / mission statement? Again the students come first and it is important they get the best experience.

10. Which design agency or marketing team would they usually use? (Competition)
They usually design themselves or local companies.

11. Is there anything in particular you would like us to document? He would like us to show pictures of students and comments from them. He would also like to see the view of St. Michaels Mount in there.

12. What health and safety requirements should you observe? We have to think of taken photos because you need people’s permission. Also if we have to go on the building site to film or take photo’s we need to have an induction about the site and safety issues.

13. What would the client want to see in a good proposal? He wants it to catch people’s eye and show things that are different to other colleges marketing.

14. What audiences does the client want you to target? Everyone the community, adults, teenagers. He wants it to become a good aspect of the community again.

15. How will the productions be used in the future? He will use it every time he goes some where to promote the college. Also it will be a good way to show students who want to come here if they can’t come down here right away (if they live far away).


Jean Mooney came to talk to us about the marketing side of the commission project. She talked about where to go if we need printing budgets, information or questions answering.
She also talked about what the colleges design on their products look like at the moment. For example the colour scheme representing the college, the layout on the products.
She said you have to make sure the design really appeals to your target audience. She also said that you have to get the message across that it is a student focused college and that the students are the main aim of everything they do.

Emma Kelly asked what we all were doing in detail, how much the products would cost to make. Also she talked about the general marketing of Penwith college. She came to talk to us around january/ february time I think. She asked us if there was anything we needed from her and ifthere was we could email her whenever we like asking questions. She helped me out buy sending links to a few websites that about our kind of budgets.

I think we all had to work together and all ask questions so we were effective particapators and teamworkers.

Introduction

Hi, this is my first blog on unit 4.

Unit 4 is called commission. We are going to try and make marketing materials for our new build and style at Penwith College. Our main marketing material for the project is going to be a promotional video of the new build and also the new merge with Truro College. Also it will show students just being themselves and enjoying themselves. We will also include graphic/photography work and audio, which will probaly be a radio jingle.