College Radio Adverts - Target Audience

Advert 1:

1. Who are the target audience?

I think they are trying to target everyone but i personally think they are hitting the more mature students rather than younger people.

2. How have the adverts been tailored to the target audience( style of music, pace, voice, etc)

The style of music really don't fit in with the advert, it just sounds to enthusiastic for her voice. Also the music is to fast paced for the voice. Also she needs to try and sell it more as it just sounds like a pirate fm advert rather than trying to make people come here.

3. Do they show a good understanding of the colleges target audience?

Not really as they don't understand the young persons point of view of the music.

Advert 2:

1. Who are the target audience?

I think they are actually attracting everyone. They are doing this really well as it suits everyone and all needs.

2. How have the adverts been tailored to the target audience( style of music, pace, voice, etc)

His voice is quite quick but not too fast too not catch information. The style of the music is slow then builds up. The pace of the music and the voice work really well together.

3. Do they show a good understanding of the colleges target audience?

Yes they know exactly what they want.

Advert 3

1. Who are the target audience?

I think they have tried to hit everyone and they are sort of doing this but mainly hitting the parents of the students.

2. How have the adverts been tailored to the target audience( style of music, pace, voice, etc)

They have tried to make the music sound appeal to young people but they haven't done really well. His voice sounds quite good and suits the target audience of everybody. The pace of the music and voice sounds out of sync with each other.

3. Do they show a good understanding of the colleges target audience?

Not really as this tune doesn't appeal to the age range of 16 - 19 year olds.