2. Outline the brief? Our brief is to make marketing materials to promote our new campus at Penwith college. The idea is to show our success at the college and the student’s experience.
3. What deadlines have you been asked to work to? We have to work to our scheme of work and Martin Tucker’s deadline. We have to finish everything by the Easter holidays. Also we will pitch our ideas to martin on January 29th.
4. What company are you working for? We will be working for Penwith college. We will be promoting the new build and new start at Penwith college.
5. What messages would they like you to convey about their company / product? They would like us to convey these things: *Design *Student Focused College *New Specialised Facilities and that it will be the best college in southwest.
6. What is the unique selling point of the company (USP)? The top selling point of the company is the student’s enjoyment and top quality facilities and excellent results.
7. What mediums would they like productions to be created in? They wo
uld like any type of medium or mediums. Martin said he would like for us to put ourselves in the minds of who is thinking about coming here and think what they would like.
8. What is the budget for the commission? There is no limited budget we just take our price to martin tucker and see what he thinks.
9. What are the Client’s principal goal / mission statement? Again the students come first and it is important they get the best experience.
10. Which design agency or marketing team would they usually use? (Competition)
They usually design themselves or local companies.
11. Is there anything in particular you would like us to document? He would like us to show pictures of students and comments from them. He would also like to see the view of St. Michaels Mount in there.
12. What health and safety requirements should you observe? We have to think of taken photos because you need people’s permission. Also if we have to go on the building site to film or take photo’s we need to have an induction about the site and safety issues.
13. What would the client want to see in a good proposal? He wants it to catch people’s eye and show things that are different to other colleges marketing.
14. What audiences does the client want you to target? Everyone the community, adults, teenagers. He wants it to become a good aspect of the community again.
15. How will the productions be used in the future? He will use it every time he goes some where to promote the college. Also it will be a good way to show students who want to come here if they can’t come down here right away (if they live far away).
Jean Mooney came to talk to us about the marketing side of the commission project. She talked about where to go if we need printing budgets, information or questions answering.
She also talked about what the colleges design on their products look like at the moment. For example the colour scheme representing the college, the layout on the products.
She said you have to make sure the design really appeals to your target audience. She also said that you have to get the message across that it is a student focused college and that the students are the main aim of everything they do.
Emma Kelly asked what we all were doing in detail, how much the products would cost to make. Also she talked about the general marketing of Penwith college. She came to talk to us around january/ february time I think. She asked us if there was anything we needed from her and ifthere was we could email her whenever we like asking questions. She helped me out buy sending links to a few websites that about our kind of budgets.
I think we all had to work together and all ask questions so we were effective particapators and teamworkers.
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